B2B Email Marketing Services
Retain More Customers. Drive More Revenue
We help B2B brands unlock the full power of email marketing with Klaviyo — driving more reorders, nurturing accounts, and increasing customer lifetime value.
Trusted by B2B Brands Across North America
We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.





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The Problem
Why Most B2B Brands Ignore Email, and Lose Revenue
B2B ecommerce teams focus on product and operations — and neglect the #1 revenue-driving channel for retention: email. Without automation, personalization, and segmentation, you're leaving money on the table.

No automated reorder flows or subscription reminders

Generic email campaigns with poor segmentation

Lack of customer lifecycle automation

No account-based email experiences

No post-purchase nurture flows
How We Help
Email Marketing Systems That Drive Reorders
We build B2B email marketing systems that automate retention, drive repeat purchases, and create a smarter communication strategy for Shopify brands.

Klaviyo Audit & Setup
Account configuration, list cleaning, deliverability setup

Lifecycle Flow Setup
Automated flows for welcome, post-purchase, abandoned cart, reorder, win-back, and more

B2B Reorder Automation
Custom reorder flows for wholesale and subscription customers

Customer Segmentation
Tagging and segmenting buyers by lifecycle stage, behavior, or product interest

Campaign Strategy & Templates
Monthly strategy, copywriting, and design templates

Ongoing Email Management
Optional support through Flex Growth Plans
What You Get
Smarter Email. Stronger Retention.
Our email marketing system creates automated revenue streams that nurture customers, increase order frequency, and improve customer lifetime value.
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Higher Reorder Rate

Automated Post-Purchase Communication

Personalized Customer Journeys

Increased Customer Lifetime Value

Email as a Primary Revenue-Driving Channel
Tech That Powers Building Materials Ecommerce
Powered By Klaviyo. Optimized for B2B.
We use Klaviyo to drive email success for Shopify B2B brands — combined with ecommerce data and customer behavior insights.
What Our Clients Are Saying
Real Results from B2B Teams Like Yours
From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

"Conversions increased by 78% within the first 30 days".

"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

"They clearly understood our needs, and built within our budget".

"They understand not only our needs, but what our customers need".

"An agency totally dedicated to B2B. They get it".
What it Looks Like in Action
B2B Brands Who Made the Shift
Our email marketing work has helped manufacturers, food brands, and wholesalers drive more repeat purchases and customer loyalty.

Building a D2C Channel for a Cookware Manufacturer
D2C Sales Channel Built | Brand Identity Established | First Sales Generated
Let's Clear Up the Details
Still Have Questions? We Have Answers
Here’s what B2B teams ask us most often about email marketing.
Do you only work with Klaviyo?
Yes. We specialize in Klaviyo for Shopify because it’s the best platform for ecommerce email automation.
How long does setup take?
Typical email marketing setups take 3–4 weeks depending on complexity.
Do you write and design the emails?
Yes. We provide copywriting, design, and setup as part of our packages.
Can you manage our email program ongoing?
Yes. Ongoing management is available through our Flex Growth Plans.
Can this be combined with other services?
Absolutely. Many clients pair email marketing with SEO Boost, CRO Sprints, or full Launchpad builds.
Built for Retention. Designed for Revenue.
Ready to Drive More Reorders?
Book a Discovery Call and we’ll show you how email can become your #1 revenue-driving channel.