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Why Make the Shift?

B2B Ecommerce Was Built for Someone Else. We're Here to Change That.

Most Shopify agencies are built for DTC brands. Consumer products. Fast trends.

That's not us.

We help legacy B2B companies make the shift to modern ecommerce.

That means systems built for operations. UX built for buyers. Strategy built for scale.

What We Stand For

Our Core Values

Clarity

We speak simply, act strategically, and cut through noise.

Clarity
Execution

We do the work, not just the roadmap.

Execution
Transparency

No jargon, no smoke. Just honest partnership.

Transparency
Partnership

We don’t just deliver projects—we build relationships.

Partnership

How We Work

Clear Strategy. Seamless Execution. Ongoing Growth.

We're not just here to build a site. We're here to build your entire ecommerce engine.

Strategy Blueprint

Your ecommerce roadmap. Built for your business.

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B2B Ecommerce Strategy Blueprint
B2B Ecommerce Launchpad

Shopify migration, theme development, integrations, and full build.

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B2B Ecommerce Launchpad
Flex Growth Plans

Ongoing optimization, marketing, and support.

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Flex Growth Plans
Accelerators

Quick-win sprints for specific B2B pain points.

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Accelerators
Tony, founder of ShiftB2B

Founder Spotlight

Tony Diab

Founder & Lead Strategist

Ecommerce (5)

Ecommerce expert with 10+ years experience across Shopify, DTC, B2B, and tech

Idea

Built ShiftB2B after seeing legacy B2B teams struggle with outdated systems

Goals

“My goal is to give you the roadmap, platform, and performance to win.”

Trusted by B2B Brands Across North America

We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.

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The Shift Stack

Trusted Tools. Expertly Integrated.

Tech doesn’t solve problems. Systems do. We work with the best ecommerce platforms on the planet — but only as part of a connected ecosystem designed for your business. Every tool we implement is chosen for one reason: it drives revenue or removes friction.

What Our Clients Are Saying

Real Results from B2B Teams Like Yours

From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

 

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"Conversions increased by 78% within the first 30 days".

Adam A., President, Home Goods Wholesaler
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"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

Joe T., President, Food & Beverage
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"They clearly understood our needs, and built within our budget".

Luc D., Operations Manager, Industrial Supply
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"They understand not only our needs, but what our customers need".

Edgar D., President, Health & Beauty Distributor
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"An agency totally dedicated to B2B. They get it".

Carol L., Marketing Manager, Pharmaceutical Manufacturer

Connect With Us

Want to Work With a Team That Gets B2B?

Book a Discovery Call and see if ShiftB2B is the right fit.