Client Case Study
Optimizing Shopify for a Home Décor Brand
How ShiftB2B helped a leading home décor manufacturer triple traffic, optimize their catalog, and increase sales by 87%.
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- Home Décor Brand
The Quick Hit
Project Snapshot
A quick look at the industry, services, and results from our work with a fast-growing brand in the home décor space.

Shopify Theme Development
Theme reskin, Product customization app integration (Customily)

B2B Ecommerce SEO Boost
Optimized product catalog, and key landing pages

CRO Sprint
UX audit, Product page optimizations, Homepage optimization, Cart optimization

Wholesale UX
Streamlined Wholesale Gorilla pricing tiers, and B2B cart flows for frictionless reorders
Results
Project Outcomes

3
x

78
%

87
%
The Problem
A Growing Home Décor Brand Held Back by UX + Catalog Complexity
The Client came to us with a Shopify store that wasn’t serving their wholesale buyers well. Product data was messy, UX flows were clunky, and they lacked a scalable strategy for growth.


The Solution
Strategy-Driven Ecommerce Optimization
-
Reskinned Shopify theme for a clean, modern experience
-
Built wholesale login UX with dealer pricing
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Optimized product catalog structure for SEO + usability
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Integrated Customily for product personalization
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Streamlined order management with ShipStation
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CRO quick wins: navigation, PDPs, checkout flow
The Impact
The Numbers Speak for Themselves
Our ecommerce optimization strategy wasn’t just cosmetic — it delivered real results across traffic, conversion rates, and revenue growth.

3
x

78
%

87
%
Ready to Optimize Your Store?
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