Client Case Study
Shopify Migration for Food & Beverage
How ShiftB2B migrated an established corporate caterer from WooCommerce to Shopify, driving 3x traffic and 25% sales growth while preserving SEO and improving the customer ordering experience.
- Case Studies >
- Food & Beverage
The Quick Hit
Project Snapshot
A snapshot of the services, industry, and results from our Shopify migration for an established corporate caterer focused on quality and customer experience.

Shopify Migration
Setup of Shopify platform and premium theme customization

B2B Ecommerce SEO Boost
Optimized product pages, homepages, and landing pages, while preserving existing rankings

Shopify App / Feature Integrations
Implemented customized quoting, order booking, and complex product options unique to food & beverage

Product Catalog Optimization
Implemented complex product data templates using metafields for better search and filtering
Results
Project Outcomes

3
x

34
%

25
%
The Problem
A WooCommerce Site Holding Back Growth
The Client’s WooCommerce site was slow, prone to technical issues, and lacked the B2B ordering flows they needed. Preserving SEO performance while migrating to Shopify was critical — as was improving the customer experience for bulk orders and custom quotes.


The Solution
Seamless Shopify Migration with B2B Quoting & Ordering Optimization
-
Migrated WooCommerce site to Shopify with SEO preservation best practices
-
Implemented Bird for B2B order booking and bulk reordering flows
-
Optimized product catalog structure for search + usability
-
Configured YMQ for advanced product options and custom quotes
-
Structured Shopify theme for scalable product expansion
The Impact
Immediate Traffic, Conversion, and Sales Growth
Our ecommerce optimization strategy wasn’t just cosmetic — it delivered real results across traffic, conversion rates, and revenue growth.

3
x

34
%

25
%
Ready to Optimize Your Store?
Let's Talk Ecommerce Growth
Book a Discovery Call and we’ll show you what’s possible for your B2B brand.