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Trusted by B2B Brands Across North America

We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.

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The Problem

Why Most B2B Sites Fail to Convert

Most Shopify sites are designed for DTC — not for complex B2B buying journeys. That creates friction for wholesale customers, bulk orders, or repeat buyers who want speed, clarity, and operational convenience.

 

 

Problem
Slow site speed or poor performance on mobile
Problem
Difficult product discovery for large catalogs

 

Problem
Lack of clear CTAs or poor page structure
Problem
Inadequate filtering, search, or reordering options
Problem
Broken account UX for wholesale customers

How We Help

A Focused CRO Sprint Built for B2B Brands

We execute a fast-moving CRO sprint to remove friction, increase conversions, and turn traffic into revenue without needing a full site rebuild.

 

 

Site Speed Optimization
Site Speed Optimization

Image compression, lazy loading, performance audits, code optimization

Wholesale UX
UX & UI Enhancements

Button hierarchy, CTA placement, conversion design improvements

 

 

Search & Filter
Product Discovery Optimization

Filters, faceted search, improved collection structure

 

Quote Request
Reordering & Quick Buy UX

Tools for repeat customers, reorder buttons, bulk add-to-cart

Wholesalers (Lg)
Wholesale Account UX Review

Login flows, account dashboards, order history optimization

Conversion Rate Increase
Conversion Tracking Setup

Google Analytics, GA4, and heatmap tools for CRO analysis

What You Get

Better UX. More Conversions.

Our CRO Sprint is designed to rapidly test, optimize, and implement UX upgrades that directly increase your ecommerce conversion rate.

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Faster Site Speed
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Higher Add-to-Cart Rate

 

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Improved Product Discovery
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Streamlined Reordering UX
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Increased Conversion Rate from Existing Traffic

Tech That Powers Building Materials Ecommerce

Built for Shopify. Tuned for B2B.

Our CRO Sprints use industry-leading tools for analytics, UX testing, and performance optimization.

What Our Clients Are Saying

Real Results from B2B Teams Like Yours

From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

 

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"Conversions increased by 78% within the first 30 days".

Adam A., President, Home Goods Wholesaler
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"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

Joe T., President, Food & Beverage
Industrial Supply Icon

"They clearly understood our needs, and built within our budget".

Luc D., Operations Manager, Industrial Supply
Health & Beauty Icon

"They understand not only our needs, but what our customers need".

Edgar D., President, Health & Beauty Distributor
Pharmaceutical Icon

"An agency totally dedicated to B2B. They get it".

Carol L., Marketing Manager, Pharmaceutical Manufacturer

What it Looks Like in Action

B2B Brands Who Made the Shift

Our CRO work has helped B2B brands across industrial, food, home goods, and wholesale industries increase conversion rates, customer satisfaction, and repeat orders.

Optimizing Shopify for a Home Décor Wholesaler
Optimizing Shopify for a Home Décor Wholesaler

+3x Traffic | +78% Conversions | +87% Sales Growth

Read the Case Study

Shopify Migration for Industrial Supplier
Shopify Migration for Industrial Supplier

+10x Traffic | +48% Conversions | 8x Sales Growth

Read the Case Study

Shopify Migration for Food & Beverage Brand
Shopify Migration for Food & Beverage Brand

+3x Traffic | +34% Conversions | +25% Sales Growth

Read the Case Study

Let's Clear Up the Details

Still Have Questions? We Have Answers

Here’s what B2B teams ask us most often about improving conversion rates on Shopify.

How long does a CRO Sprint take?

Most sprints are completed in 4–6 weeks depending on scope.

Do you need to redesign the whole site?

No. Our CRO Sprint focuses on improving what you already have for faster impact.

Do you need access to Shopify?

Yes. We'll need admin access plus access to analytics tools for tracking.

Can this be paired with other services?

Yes. Many clients pair CRO Sprint with SEO Boost or Email Marketing for maximum ROI.

 

Do you provide reporting?

Yes. We provide a CRO report outlining changes made, results tracked, and next steps.

Built for Performance. Designed for Growth.

Ready to Turn Traffic into Revenue?

Book a Discovery Call and we’ll show you how we’d optimize your B2B Shopify store for conversions.