B2B Conversion Rate Optimization
Turn Traffic Into Revenue
We help B2B brands improve Shopify performance with fast, focused CRO sprints that remove friction, optimize UX, and drive more conversions from existing traffic.
Trusted by B2B Brands Across North America
We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.





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The Problem
Why Most B2B Sites Fail to Convert
Most Shopify sites are designed for DTC — not for complex B2B buying journeys. That creates friction for wholesale customers, bulk orders, or repeat buyers who want speed, clarity, and operational convenience.

Slow site speed or poor performance on mobile

Difficult product discovery for large catalogs

Lack of clear CTAs or poor page structure

Inadequate filtering, search, or reordering options

Broken account UX for wholesale customers
How We Help
A Focused CRO Sprint Built for B2B Brands
We execute a fast-moving CRO sprint to remove friction, increase conversions, and turn traffic into revenue without needing a full site rebuild.

Site Speed Optimization
Image compression, lazy loading, performance audits, code optimization

UX & UI Enhancements
Button hierarchy, CTA placement, conversion design improvements

Product Discovery Optimization
Filters, faceted search, improved collection structure

Reordering & Quick Buy UX
Tools for repeat customers, reorder buttons, bulk add-to-cart
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Wholesale Account UX Review
Login flows, account dashboards, order history optimization

Conversion Tracking Setup
Google Analytics, GA4, and heatmap tools for CRO analysis
What You Get
Better UX. More Conversions.
Our CRO Sprint is designed to rapidly test, optimize, and implement UX upgrades that directly increase your ecommerce conversion rate.
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Faster Site Speed

Higher Add-to-Cart Rate

Improved Product Discovery

Streamlined Reordering UX

Increased Conversion Rate from Existing Traffic
Tech That Powers Building Materials Ecommerce
Built for Shopify. Tuned for B2B.
Our CRO Sprints use industry-leading tools for analytics, UX testing, and performance optimization.
What Our Clients Are Saying
Real Results from B2B Teams Like Yours
From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

"Conversions increased by 78% within the first 30 days".

"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

"They clearly understood our needs, and built within our budget".

"They understand not only our needs, but what our customers need".

"An agency totally dedicated to B2B. They get it".
What it Looks Like in Action
B2B Brands Who Made the Shift
Our CRO work has helped B2B brands across industrial, food, home goods, and wholesale industries increase conversion rates, customer satisfaction, and repeat orders.
Let's Clear Up the Details
Still Have Questions? We Have Answers
Here’s what B2B teams ask us most often about improving conversion rates on Shopify.
How long does a CRO Sprint take?
Most sprints are completed in 4–6 weeks depending on scope.
Do you need to redesign the whole site?
No. Our CRO Sprint focuses on improving what you already have for faster impact.
Do you need access to Shopify?
Yes. We'll need admin access plus access to analytics tools for tracking.
Can this be paired with other services?
Yes. Many clients pair CRO Sprint with SEO Boost or Email Marketing for maximum ROI.
Do you provide reporting?
Yes. We provide a CRO report outlining changes made, results tracked, and next steps.
Built for Performance. Designed for Growth.
Ready to Turn Traffic into Revenue?
Book a Discovery Call and we’ll show you how we’d optimize your B2B Shopify store for conversions.