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Trusted by B2B Brands Across North America

We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.

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The Problem

Why Most Ad Agencies Fail with B2B

B2B buyers don’t convert like DTC customers. They need more touchpoints, better targeting, and campaigns built for research-driven sales cycles — not discounts and urgency.

 

 

Problem
Generic ad creative that doesn't resonate with B2B buyers
Problem
Poor targeting of decision makers and accounts

 

Problem
Lack of lead generation and nurturing strategy
Problem
No alignment between paid media and sales process
Problem
Wasted budget on irrelevant clicks or DTC-focused tactics

How We Help

Paid Media Strategy Built for B2B Pipelines

We create and manage paid ad campaigns designed for Shopify brands that sell to manufacturers, wholesalers, and distributors — driving qualified leads and measurable pipeline.

Paid Ads for B2B
Ad Account Audit & Strategy

Performance review, targeting refinement, and media planning

Creative Development
Creative Development

Ad copywriting, graphic design, video creation, B2B-specific messaging

 

 

Managed Services
Campaign Management

Ongoing optimization, budget allocation, and reporting

 

Segmentation
Lead Generation Strategy

Landing pages, lead magnets, gated content, and B2B conversion flows

Audience Building
Audience Building

Retargeting, lookalikes, account-based audiences, and customer lists

Reporting & Analytics
Reporting & Insights

Monthly reports with clear KPIs and pipeline attribution

What You Get

More Qualified Leads. More Sales Conversions.

We drive traffic that actually converts — focusing on pipeline generation, lead quality, and return on ad spend for Shopify B2B brands.

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Higher Quality Traffic from Decision-Makers
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Increased Lead Generation & Opt-Ins

 

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Campaigns That Align with Sales Cycles
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Measurable Pipeline Attribution
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ROI from Ad Spend That Fuels Growth

Tech That Powers Building Materials Ecommerce

Built for Shopify. Tuned for B2B Buyers.

We manage paid media across the platforms that matter most for B2B ecommerce lead generation and pipeline creation.

What Our Clients Are Saying

Real Results from B2B Teams Like Yours

From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

 

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"Conversions increased by 78% within the first 30 days".

Adam A., President, Home Goods Wholesaler
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"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

Joe T., President, Food & Beverage
Industrial Supply Icon

"They clearly understood our needs, and built within our budget".

Luc D., Operations Manager, Industrial Supply
Health & Beauty Icon

"They understand not only our needs, but what our customers need".

Edgar D., President, Health & Beauty Distributor
Pharmaceutical Icon

"An agency totally dedicated to B2B. They get it".

Carol L., Marketing Manager, Pharmaceutical Manufacturer

What it Looks Like in Action

B2B Brands Who Made the Shift

Our paid ads work has helped manufacturers, industrial suppliers, and wholesalers build their sales pipeline and drive inbound leads.

Shopify Migration for Industrial Supplier
Shopify Migration for Industrial Supplier

+10x Traffic | +48% Conversions | 8x Sales Growth

Read the Case Study

Building a D2C Channel for a Cookware Manufacturer
Building a D2C Channel for a Cookware Manufacturer

D2C Sales Channel Built | Brand Identity Established | First Sales Generated

Read the Case Study

Let's Clear Up the Details

Still Have Questions? We Have Answers

Here’s what B2B brands ask us most often about paid ads for Shopify ecommerce.

 

Do you run ads for DTC brands too?

No. Our focus is Shopify ecommerce for manufacturers, wholesalers, and distributors.

How long does it take to launch campaigns?

Typical setup takes 2–4 weeks depending on creative assets and strategy development.

 

Do you handle creative and copy?

Yes. We provide ad copywriting, design, and creative development.

Do you require a minimum ad budget?

Yes. We recommend at least $3,000–$5,000/month in ad spend for B2B paid media campaigns.

 

Do you offer full-service management?

Yes. We provide strategy, creative, campaign management, reporting, and optimization.

Built for Pipeline. Designed for Growth.

Ready to Turn Ads Into Sales Conversations?

Book a Discovery Call and we’ll show you exactly how we’d run your B2B paid media strategy.