Paid Ads for B2B Ecommerce
Turn Clicks into Pipeline
We help B2B brands drive qualified traffic and generate leads with paid media campaigns designed for complex buyer journeys — not DTC impulse buys.
Trusted by B2B Brands Across North America
We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.





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The Problem
Why Most Ad Agencies Fail with B2B
B2B buyers don’t convert like DTC customers. They need more touchpoints, better targeting, and campaigns built for research-driven sales cycles — not discounts and urgency.

Generic ad creative that doesn't resonate with B2B buyers

Poor targeting of decision makers and accounts

Lack of lead generation and nurturing strategy

No alignment between paid media and sales process

Wasted budget on irrelevant clicks or DTC-focused tactics
How We Help
Paid Media Strategy Built for B2B Pipelines
We create and manage paid ad campaigns designed for Shopify brands that sell to manufacturers, wholesalers, and distributors — driving qualified leads and measurable pipeline.

Ad Account Audit & Strategy
Performance review, targeting refinement, and media planning

Creative Development
Ad copywriting, graphic design, video creation, B2B-specific messaging

Campaign Management
Ongoing optimization, budget allocation, and reporting

Lead Generation Strategy
Landing pages, lead magnets, gated content, and B2B conversion flows

Audience Building
Retargeting, lookalikes, account-based audiences, and customer lists

Reporting & Insights
Monthly reports with clear KPIs and pipeline attribution
What You Get
More Qualified Leads. More Sales Conversions.
We drive traffic that actually converts — focusing on pipeline generation, lead quality, and return on ad spend for Shopify B2B brands.
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Higher Quality Traffic from Decision-Makers

Increased Lead Generation & Opt-Ins

Campaigns That Align with Sales Cycles

Measurable Pipeline Attribution

ROI from Ad Spend That Fuels Growth
Tech That Powers Building Materials Ecommerce
Built for Shopify. Tuned for B2B Buyers.
We manage paid media across the platforms that matter most for B2B ecommerce lead generation and pipeline creation.
What Our Clients Are Saying
Real Results from B2B Teams Like Yours
From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

"Conversions increased by 78% within the first 30 days".

"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

"They clearly understood our needs, and built within our budget".

"They understand not only our needs, but what our customers need".

"An agency totally dedicated to B2B. They get it".
What it Looks Like in Action
B2B Brands Who Made the Shift
Our paid ads work has helped manufacturers, industrial suppliers, and wholesalers build their sales pipeline and drive inbound leads.

Building a D2C Channel for a Cookware Manufacturer
D2C Sales Channel Built | Brand Identity Established | First Sales Generated
Let's Clear Up the Details
Still Have Questions? We Have Answers
Here’s what B2B brands ask us most often about paid ads for Shopify ecommerce.
Do you run ads for DTC brands too?
No. Our focus is Shopify ecommerce for manufacturers, wholesalers, and distributors.
How long does it take to launch campaigns?
Typical setup takes 2–4 weeks depending on creative assets and strategy development.
Do you handle creative and copy?
Yes. We provide ad copywriting, design, and creative development.
Do you require a minimum ad budget?
Yes. We recommend at least $3,000–$5,000/month in ad spend for B2B paid media campaigns.
Do you offer full-service management?
Yes. We provide strategy, creative, campaign management, reporting, and optimization.
Built for Pipeline. Designed for Growth.
Ready to Turn Ads Into Sales Conversations?
Book a Discovery Call and we’ll show you exactly how we’d run your B2B paid media strategy.