We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.
The Problem
Why B2B Brands Struggle with Integration
B2B operations are complex — and most Shopify builds ignore what happens behind the scenes. When your systems aren’t connected, everything breaks: inventory, orders, shipping, and customer data.
Manual entry of orders, inventory, and customer data
Disconnected fulfillment workflows and delayed shipping updates
Real-time inventory errors across channels
CRM and ERP data silos blocking customer insights
Overreliance on spreadsheets, email, or outdated middleware
How We Help
A Fully Integrated Shopify Ecosystem
We connect Shopify to your ERP, CRM, WMS, and PIM systems using best-in-class middleware, custom logic, and clean data architecture.
ERP & Inventory Integration
Connect NetSuite, Acumatica, Brightpearl, or other ERPs to sync orders, inventory, fulfillment, and returns
CRM Integration
Connect customer data to Salesforce, HubSpot, or your CRM to align marketing and account workflows
PIM Integration
Streamline product data with PIM tools or custom catalogs synced to Shopify
Pipe17 / Middleware Implementation
Setup, testing, and maintenance of integration logic using modern middleware tools
Data Sync Testing
Real-time QA of order, inventory, customer, and product sync
Our integration work eliminates friction between your ecommerce and operational teams — helping you move faster, reduce overhead, and improve the buying experience.
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Real-Time Inventory Sync
No Manual Data Entry
Faster Order Fulfillment
Clean Customer Data Across Tools
Connected Back Office & Storefront
Tech That Powers Building Materials Ecommerce
Built for Shopify. Trusted by B2B Ops Teams.
We integrate the most common B2B platforms with Shopify and Shopify Plus — using tools like Pipe17, Extensiv, and custom middleware.
From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.
"Conversions increased by 78% within the first 30 days".
Adam A., President, Home Goods Wholesaler
"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".
Joe T., President, Food & Beverage
"They clearly understood our needs, and built within our budget".
Luc D., Operations Manager, Industrial Supply
"They understand not only our needs, but what our customers need".
Edgar D., President, Health & Beauty Distributor
"An agency totally dedicated to B2B. They get it".
Carol L., Marketing Manager, Pharmaceutical Manufacturer
What it Looks Like in Action
B2B Brands Who Made the Shift
Our integration work has helped B2B brands eliminate bottlenecks, automate fulfillment, and scale multi-channel operations.
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