Building a D2C Channel for a Cookware Manufacturer
How ShiftB2B helped a legacy cookware manufacturer launch a direct-to-consumer Shopify channel and establish their brand presence across North America.
A snapshot of the services, industry, and results from our Shopify setup for a leading Canadian manufacturer expanding into direct-to-consumer ecommerce.
Shopify Migration
Set up Shopify platform, with premium theme customization
B2B Ecommerce SEO Boost
Established SEO foundation for high-intent keywords across key pages
Content Development
Developed a product demo video, lifestyle photography, and branded website content
B2B Email Marketing Package
Created automated flows + campaigns for lead nurturing, retention, and reorder automation
Influencer Marketing
Organized targeted influencer campaigns across multiple social media channels to raise brand awareness
The Problem
A Legacy Manufacturer Without a D2C Sales Channel
The Client wanted to expand beyond wholesale and retail partnerships by building a direct-to-consumer ecommerce channel — but lacked the digital infrastructure and strategy to execute.
The Solution
Building a Modern Shopify Store + Launch Strategy
Designed and built a new Shopify storefront optimized for D2C
Created product demo video content for brand storytelling
Integrated Klaviyo for email marketing flows
Launched influencer marketing campaigns targeting Canadian and US audiences
The Impact
A Foundation for Scalable D2C Growth
Streamlined D2C sales channel built on Shopify
Established brand identity in Canadian and US markets
First sales generated post-launch through influencer marketing campaigns
Tools We Implemented
The Stack Behind the Store
We built the Client's Shopify stack to support brand storytelling, email marketing, and D2C growth.
Ready to Optimize Your Store?
Let's Talk Ecommerce Growth
Book a Discovery Call and we’ll show you what’s possible for your B2B brand.
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