The Challenge

Why Furniture & Home Goods Ecommerce is Hard

Selling furniture and home goods online comes with operational complexity — from large product catalogs and customizations to multi-location inventory and shipping logistics.

 

Problem
Product Customization & Variants

Furniture and home goods often require complex product options like fabric, finish, or dimensions.

 

Problem
Multi-Location Inventory Management

Inventory visibility across showrooms, warehouses, and suppliers is critical.

Problem
Bulk Ordering & Wholesale Programs

B2B buyers like designers, contractors, and resellers need customer portals, custom pricing, and bulk order flows.

Problem
Large Product Categories & Search UX

Customers expect fast product discovery, filtering by attributes, and an inspirational browsing experience.

Problem
ERP, CRM & WMS Integration

Real-time data sync across systems for inventory, fulfillment, and customer management.

How We Help

Solutions Built for Furniture & Home Goods Brands

We design Shopify ecommerce systems that combine beautiful customer experiences with operational efficiency for long-term growth.

Shopify Plus Migration
Shopify Migrations + Replatforming

Seamless migrations with SEO preservation and scalable product catalog architecture.

Product Catalog Optimization
Product Customization UX

Custom product options, visual swatches, and dynamic pricing for configurable products.

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Multi-Location Inventory & Fulfillment

Real-time inventory visibility across showrooms, warehouses, and suppliers.

ERP Integrations
ERP, WMS & CRM Integrations

Centralized data sync for inventory, fulfillment, and customer operations.

Wholesale UX
Wholesale UX Design

Account management portals, bulk order tools, and B2B pricing for trade customers.

 

Technical SEO Sprint
SEO + CRO Optimization

Catalog optimization, technical SEO improvements, and conversion rate enhancements.

Tech That Powers Building Materials Ecommerce

Typical Tech Stack We Implement

These are the platforms we use to build scalable, integrated ecommerce systems for furniture and home goods brands.

Trusted by B2B Brands Across North America

We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.

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Pharmedel White Logo
Perco White Logo
Nanopharm White Logo
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What It Looks Like in Action

Furniture & Home Goods Brands We've Helped Grow

We've built ecommerce engines for furniture and home goods brands that drive customer engagement, operational efficiency, and scalable growth.

Optimizing Shopify for a Home Décor Wholesaler
Optimizing Shopify for a Home Décor Wholesaler

+3x Traffic | +78% Conversions | +87% Sales Growth

Read the Case Study

Building a D2C Channel for a Cookware Manufacturer
Building a D2C Channel for a Cookware Manufacturer

D2C Sales Channel Built | Brand Identity Established | First Sales Generated

Read the Case Study

What Our Clients Are Saying

Real Results from B2B Teams Like Yours

From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

 

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"Conversions increased by 78% within the first 30 days".

Adam A., President, Home Goods Wholesaler
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"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

Joe T., President, Food & Beverage
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"They clearly understood our needs, and built within our budget".

Luc D., Operations Manager, Industrial Supply
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"They understand not only our needs, but what our customers need".

Edgar D., President, Health & Beauty Distributor
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"An agency totally dedicated to B2B. They get it".

Carol L., Marketing Manager, Pharmaceutical Manufacturer

Common Questions

What You Should Know

Furniture and home goods ecommerce requires systems that handle product complexity and operational scale. Here's what we get asked most often by DTC and B2B brands.

Can Shopify handle product customization for furniture?

Yes. We use YMQ Product Options or custom solutions for configurable products with dynamic pricing, swatches, and advanced variant management.

Do you support multi-location inventory management?

Absolutely. We configure Shopify and ERP integrations to sync inventory across showrooms, warehouses, and suppliers.

Can you build wholesale UX for designers or resellers?

Yes. We create customer portals with trade pricing, bulk order flows, and account-specific catalogs.

Do you integrate Shopify with ERP and WMS systems?

Yes. We connect Shopify to ERPs like NetSuite and Acumatica, plus WMS and CRM tools.

What’s the typical project timeline?

Most furniture and home goods ecommerce projects launch within 8–12 weeks depending on complexity.

Built for Complexity. Designed for Growth.

Let's Build Your Ecommerce Engine

Book a Discovery Call and we’ll explore how we’d support your furniture and home goods brand’s ecommerce growth.