The Challenge

Why Medical Supply Ecommerce is Hard

Selling medical supplies online requires balancing operational complexity with strict compliance requirements and customer-specific workflows across healthcare buyers.

 

Problem
Account-Based Pricing & Access Control

Healthcare providers and B2B buyers require customer-specific pricing, catalog access, and approval workflows.

 

Problem
Inventory Visibility Across Warehouses

Managing stock availability for critical medical supplies across multiple locations is essential.

Problem
Regulatory & Compliance Requirements

Healthcare and medical supply brands need secure systems that respect privacy and HIPAA guidelines.

Problem
Reordering Workflows for Healthcare Buyers

Healthcare buyers require fast reorder flows, bulk purchasing tools, and product history access.

Problem
ERP, CRM & WMS Integration

Real-time inventory, order sync, and customer data management is critical for operational efficiency.

How We Help

Solutions Built for Medical Supply Brands

We build ecommerce systems that streamline ordering, manage sensitive customer data securely, and connect Shopify with your backend operational tools.

Shopify Plus Migration
Shopify Migrations + Replatforming

SEO-preserving migrations from legacy platforms with operational scalability.

Wholesale UX
Customer Portals + Access Control UX

Secure login portals, account approval workflows, and customer-specific product visibility.

Quote Request
Account-Based Pricing & Quoting Tools

Custom pricing, bulk order tools, and quote request workflows for healthcare buyers.

ERP Integrations
ERP, WMS & CRM Integrations

Real-time inventory management, multi-warehouse shipping logic, and centralized customer data.

B2B Email Marketing Package
Reordering + Retention Flows

Klaviyo flows for reorder reminders, product updates, and post-purchase communication.

 

Compliance
Compliance-Aware Ecommerce Design

UX best practices that support HIPAA-awareness and secure customer data management.

Tech That Powers Building Materials Ecommerce

Typical Tech Stack We Implement

These are the platforms we use to build scalable, compliant, and integrated ecommerce systems for medical supply brands.

Trusted by B2B Brands Across North America

We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.

Aptar White Logo
Pharmedel White Logo
Perco White Logo
Nanopharm White Logo
Averys Home White Logo
eMotors Warehouse White Logo (1)
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What It Looks Like in Action

Medical Supply Brands We've Helped Grow

We've built ecommerce engines for medical supply brands that support operational efficiency, compliance, and scalable growth.

Shopify Migration for Health & Beauty Supplier
Shopify Migration for Health & Beauty Supplier

+10x Traffic | +25% Conversions | +48% Sales Growth

Read the Case Study

What Our Clients Are Saying

Real Results from B2B Teams Like Yours

From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

 

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"Conversions increased by 78% within the first 30 days".

Adam A., President, Home Goods Wholesaler
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"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

Joe T., President, Food & Beverage
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"They clearly understood our needs, and built within our budget".

Luc D., Operations Manager, Industrial Supply
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"They understand not only our needs, but what our customers need".

Edgar D., President, Health & Beauty Distributor
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"An agency totally dedicated to B2B. They get it".

Carol L., Marketing Manager, Pharmaceutical Manufacturer

Common Questions

What You Should Know

Medical supply ecommerce comes with strict operational and compliance challenges. Here's what we get asked most often by healthcare brands.

Can Shopify handle customer-specific pricing and catalogs?

Yes. We use Sparklayer B2B and custom development to create customer portals with unique pricing and product visibility.

Do you support HIPAA-aware ecommerce design?

Yes. While Shopify itself is not HIPAA-certified, we design front-end UX and customer flows that respect privacy and security best practices.

Can you integrate Shopify with ERP and WMS systems?

Absolutely. We connect Shopify with ERPs like NetSuite and Acumatica, plus WMS and CRM tools.

Do you build reorder flows for healthcare buyers?

Yes. We implement Klaviyo flows and UX features for quick reorder, saved orders, and product history access.

What’s the typical project timeline?

Most medical supply ecommerce projects launch within 8–12 weeks depending on complexity.

Built for Complexity. Designed for Growth.

Let's Build Your Ecommerce Engine

Book a Discovery Call and we’ll explore how we’d support your medical supply brand’s ecommerce growth.