The Challenge

Why Manufacturer Ecommerce is Hard

Manufacturers face unique ecommerce challenges — from legacy systems and complex pricing to operational workflows that demand custom solutions across multiple stakeholders.

 

Problem
ERP & Back-End System Limitations

Legacy systems often create bottlenecks in inventory management, order processing, and data flow to ecommerce platforms.

Problem
Account-Based Pricing & Custom Catalogs

Manufacturers need to serve distributors, wholesalers, and end-customers with different pricing models and product visibility.

 

Problem
Bulk Ordering & Quote Workflows

Industrial buyers and partners expect tools to request quotes, place bulk orders, and manage contract pricing.

Problem
Product Complexity & Technical Data

Product catalogs often require advanced data structures, technical specs, and documentation.

Problem
Multi-Channel Sales Operations

Manufacturers sell across multiple channels — DTC, wholesale, distributors — requiring operational systems that support centralized inventory and order management.

How We Help

Solutions Built for Manufacturers

We build Shopify ecommerce systems that streamline operational workflows, centralize data, and provide a better buying experience for distributors, wholesalers, and direct customers.

Shopify Plus Migration
Shopify Migrations + Replatforming

We migrate legacy ecommerce platforms to Shopify Plus while preserving SEO and building for operational scale.

ERP Integrations
ERP, WMS & CRM Integrations

We connect Shopify with ERPs like NetSuite, Acumatica, or custom solutions for real-time inventory and order sync.

Wholesale UX
Customer Portals & Account Management UX

We build login portals, account-specific catalogs, and saved order functionality for B2B buyers.

 

 

Quote Request
Bulk Ordering & Quote Request Flows

We configure tools for quote requests, bulk add-to-cart, volume pricing, and contract terms.

Product Catalog Optimization
Product Data Optimization

We structure product catalogs with metafields, technical specs, documentation, and variant logic.

Technical SEO Sprint
SEO + CRO Optimization

We improve site structure, search visibility, and conversion rates through technical SEO and UX best practices.

Tech That Powers Building Materials Ecommerce

Typical Tech Stack We Implement

These are the platforms we use to build scalable, integrated ecommerce systems for manufacturers across DTC, wholesale, and distributor channels.

Trusted by B2B Brands Across North America

We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.

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Pharmedel White Logo
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Nanopharm White Logo
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What It Looks Like in Action

Manufacturers We've Helped Grow

We've built ecommerce engines for manufacturers that streamline operations, enable digital sales channels, and create scalable systems for long-term growth.

Building a D2C Channel for a Cookware Manufacturer
Building a D2C Channel for a Cookware Manufacturer

D2C Sales Channel Built | Brand Identity Established | First Sales Generated

Read the Case Study

What Our Clients Are Saying

Real Results from B2B Teams Like Yours

From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

 

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"Conversions increased by 78% within the first 30 days".

Adam A., President, Home Goods Wholesaler
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"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

Joe T., President, Food & Beverage
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"They clearly understood our needs, and built within our budget".

Luc D., Operations Manager, Industrial Supply
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"They understand not only our needs, but what our customers need".

Edgar D., President, Health & Beauty Distributor
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"An agency totally dedicated to B2B. They get it".

Carol L., Marketing Manager, Pharmaceutical Manufacturer

Common Questions

What You Should Know

Manufacturer ecommerce requires systems that support operational workflows, customer-specific pricing, and complex product data. Here’s what we get asked most often.

Can Shopify handle manufacturing complexity?

Yes. With the right architecture and integrations, Shopify supports advanced product data, quoting workflows, and B2B features.

Do you integrate Shopify with ERP systems?

Absolutely. We connect Shopify to ERPs like NetSuite, Acumatica, and custom systems for real-time inventory and order management.

Can you build wholesale and distributor portals?

Yes. We create secure login portals with account-specific pricing, catalogs, and bulk ordering tools.

Do you support multi-channel sales operations?

Yes. We build Shopify systems that support DTC, wholesale, distributors, and multi-channel operations with centralized data management.

What’s the typical project timeline?

Most manufacturer ecommerce projects launch within 8–12 weeks depending on complexity.

Built for Complexity. Designed for Growth.

Let's Build Your Ecommerce Engine

Book a Discovery Call and we’ll explore how we’d support your manufacturing brand’s ecommerce growth.