The Challenge

Why Health & Beauty Ecommerce is Hard

Selling health and beauty products online comes with unique operational and marketing challenges — from product education and replenishment workflows to wholesale programs and international scale.

 

Problem
High Customer Expectations for UX

Health and beauty buyers expect premium, fast, mobile-friendly experiences that inspire trust.

Problem
Subscriptions + Auto-Replenishment

Product replenishment workflows for skincare, cosmetics, and supplements require automated subscriptions and smart email flows.

Problem
Wholesale Customer Programs

Salons, spas, and resellers need wholesale pricing, customer portals, and easy reorder options.

 

Problem
Multi-Channel Selling

Brands often sell DTC, wholesale, Amazon, retail, and international — requiring a connected backend system.

Problem
Inventory + Fulfillment Complexity

Managing SKU variants (sizes, colors, bundles) across channels demands advanced inventory logic.

How We Help

Solutions Built for Health & Beauty Brands

We design ecommerce ecosystems that deliver high-converting customer experiences — supported by backend systems built for operational efficiency.

Shopify Plus Migration
Shopify Migrations + Replatforming

SEO-safe migrations from WooCommerce, Magento, or custom platforms to Shopify Plus.

Wholesale UX
UX Optimization for Premium Brands

Design, navigation, and mobile optimization that elevates the customer experience.

Subscription Setup
Subscriptions + Replenishment Flows

Implementation of Recharge + Klaviyo automation for repeat purchase flows.

 

Wholesale UX
Wholesale UX Design

Account portals, custom pricing, and bulk reordering flows for B2B buyers.

ERP Integrations
ERP, CRM & 3PL Integrations

Systems integration for multi-channel inventory, fulfillment, and customer data.

B2B Email Marketing Package
SEO, CRO & Email Marketing

Search visibility improvements, conversion rate optimization, and email flow setup for retention.

Tech That Powers Health & Beauty Ecommerce

Typical Tech Stack We Implement

These are the platforms we use to power health & beauty ecommerce brands — built for scale, speed, and customer experience.

Trusted by B2B Brands Across North America

We’ve built ecommerce engines for brands moving real product, solving real operational pain, and scaling in tough B2B environments.

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What It Looks Like in Action

Health & Beauty Brands We've Helped Grow

We’ve built Shopify ecommerce engines for health and beauty brands that drive repeat sales, wholesale growth, and long-term brand loyalty.

Shopify Migration for Health & Beauty Supplier
Shopify Migration for Health & Beauty Supplier

+10x Traffic | +25% Conversions | +48% Sales Growth

Read the Case Study

What Our Clients Are Saying

Real Results from B2B Teams Like Yours

From streamlined operations to record-breaking growth, these are just a few wins from clients who made the shift. You don’t have to take our word for it—here’s what manufacturers, wholesalers, and distributors are saying after working with ShiftB2B.

 

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"Conversions increased by 78% within the first 30 days".

Adam A., President, Home Goods Wholesaler
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"They took a systematic, and organized approach, with a personal touch. They treat our business as their own".

Joe T., President, Food & Beverage
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"They clearly understood our needs, and built within our budget".

Luc D., Operations Manager, Industrial Supply
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"They understand not only our needs, but what our customers need".

Edgar D., President, Health & Beauty Distributor
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"An agency totally dedicated to B2B. They get it".

Carol L., Marketing Manager, Pharmaceutical Manufacturer

Common Questions

What You Should Know

Health and beauty ecommerce is about more than just product pages — it’s about building the systems that drive customer retention and wholesale growth. Here’s what B2B brands ask us most often.

Can Shopify handle both wholesale and DTC for beauty brands?

Yes. Shopify Plus combined with the right tech stack gives brands the ability to run DTC and wholesale programs in one storefront.

Do you build subscription programs?

Absolutely. We configure Recharge plus Klaviyo flows to automate subscriptions, replenishment reminders, and win-back campaigns.

Can you integrate Shopify with our ERP?

Yes. We specialize in ERP integrations to sync inventory, orders, and financial data across channels.

Do you support international selling?

Yes. We use Shopify Markets or custom solutions for multi-currency, multi-language, and international shipping rules.

What’s the typical project timeline?

Most health & beauty ecommerce builds launch within 8–12 weeks depending on complexity.

Built for Complexity. Designed for Growth.

Let's Build Your Ecommerce Engine

Book a Discovery Call and we’ll explore how we’d support your health & beauty brand’s ecommerce growth.